Study: More CEOs say good works boost recruiting - Portland Business Journal:

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This marks a shift in corporatde philanthropy since the Roundtable released itsin 2000, which notedd that corporate responsibility was beginning to evolvw from community impact to bottom line impact. The most recent report showsw thatthe evolution, indeed, has taken place. Boston struggles to maintai n its college grads as they move intothe workforce, and the Roundd Table report underscores that philanthropy is a factor makin g some local companies more attractive to youngefr workers.
The Roundtable issued the report in collaboration with the University of Massachusetts Boston Emerging Leaders A team from the Emerging Leaders Programm started working on the report last summer, interviewing 20 Massachusetts companies about thei corporate social responsibility activitiexs -- predominantly large companes and representing a cross-section of industries. “Historicallyy CEOs would engage in philanthropy because it was the righr thingto do. They wanted to be good corporate said J.D. Chesloff, deputyy director of the MassachusettsBusiness “Now there’s a good businessd case to incorporating it into theit business plan.
There’s a bottom line impacrt to it, in addition to being good for all the other community reasons.” Based on the findings from the 20 companieas included in the research, the reporrt suggests five ways companiees can build a culturd of social responsibility: • Create a clear link to the company’s mission and securde endorsement at the executive level. Engage employees at all levelsas decision-makers in relation to corporatee social responsibility targets and • Leverage employees’ skills to make positive contributione to the community. Provide opportunities for employees to develop new skills.
“A lot of it is around a company beinf authentic about wanting to do something in the communituy and listening to what the employees are intereste in doing and connecting it to the valuesd ofthe company,” said Ellen Remmer, CEO of The , a nonprofift that promotes strategic philanthropy and advises donors.