Blue Clover making international push for newest client Futurex - San Antonio Business Journal:

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“I think we become more effective as businesses andmore results-drivehn for our clients,” Sena says. With Blue Clover’s recent signinf of cyber securityclient Futurex, Sena intendds to prove his theory. More than 15,000o financial institutions and related entitiee currentlyuse Futurex’ encryption solutions to protec t their highly sensitive financial Futurex has a goal of beingf the leading provider of cryptographic solutions in the world and has tapped Blue Clover to present its capabilities on a globakl scale. Blue Clover’s first marketing efforts will be initiated in Centrak andSouth America.
Blue Cloveer PR Director Jeanne Albrecht says her priority is to present the benefits of encryption solutions ina user-friendly way. “Whenever your credit card is swipeed at a restaurant orgrocerty store,” she explains, “encryptio n hardware systems ensure your transaction is safe and highly secure, both from the retailer’ws end and your bank. Futurex create s these systems and provides the most innovatived and robust data encryption security inthe industry.” While Futurex’ technolog has potential on a global scale, it’s the company’s focus on a specififc industry and product that attracted Blue Clover.
“Inh these economic conditions, Futurex is exactly the type of clienrt that we are searching for in 2009 to fulfilol ourstrategic direction, which is focusing in niche markets,” Sena says. originally owned by and located in Californi a for nearly25 years, was acquired in 2001 by Bret Smith, a financial services and electronic payments industry veteran. Smith relocated the company headquarterssto Bulverde, Texas, in 2005, wherw it has continued to be an industr leader.
Marketing on a worldwide scale is a task that Blue Clover isup for, Sena says, noting the firm’sx existing multicultural, global relationship network it has in “With this account, we get to capitalizee on our excellent global relationships to satisft their international sales objectives — something we really enjoyt doing but don’t always get to, with most of our Sena says. Blue Clover’s current international clients includwe architecturalfirm , and Paris-based Hotels Preference.
“Futurex is excited to work withBlue Clover,” says its CEO “With the help of Blue Clover’s PR we’ll be able to vastlt expand our international presence.” If anyonw ever doubted the fine line between genius and insanity, The (AAF) San Antonio will test it as they host the AAF 10th regional advertising conference Jan. If you haven’t been involvedr with AAF, organizers say it’s time to experimenf a little. The American Advertising Federation is the oldest nationalp advertisingtrade association, representinb 40,000-plus professionals in the advertising industry.
Nurturing younbg ad sprouts rates highon AAF’s priority “One of our main goals as an organization is to connectt students considering careers in advertising, graphic design and communications, with professionals who can help mentodr them,” explains Beverly AAF San Antonio president. The conference, A Method to the Madness,” will be attenderd by 28 advertising clubsd ina four-state area.
Taking place at El Tropicanp Hotel, MadLab will feature notable conference topicxs suchas “The Big Pitch: Pitching the NCAA Finall Four Committee” — a panel discussion with the ; “Colotr Trends” by Leatrice Eiseman, executive director of the ; and “Maximize Your On-location Experience: Working with Today’s Film a panel discussion with the . For more go to www.sanantonioadfed.org/madlab or e-mail madlab09@yahoo.com. Some may argues that antique hunting is an artwithin itself.
With this inspiration, the artistic minds at The have hatcheed a unique outreach andawarenesx tool/fundraiser designed to pull in support for a variett of treasures (including thosre sporting tutus) titled “CIRCA Antiques Appraisal Fair.” The Conservatory’ss “CIRCA” will take place on Friday, Jan. 23 from 4 p.m. to 8 p.m. at the at 2415 Boardwall St. (at Broadway.) San Antonio’s top appraisers and renowned antiquities experts will appraisegeneralk antiques, including items such as pottery, china, art, western items and firearms. A brief live antiquwe auction will take placeat 7:30 p.m.
For detail on the Conservatory’s fundraiser, contact Jill Garciza at 210-387-6513 or by e-mail at jillg@satx.rr.com.