Amazing Mail helping nonprofits raise money, spread their messages - Kansas City Business Journal:

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“Our platform lends itself extremely well to thisbusinese sector,” said Chris Lynde, CEO of Scottsdale-based , an electroni mail service used for a variety of marketing, advertising and personao mailing needs. “For any kind of advocacy the mail is a verypowerful medium,” said Pete Vanderlee, the company’ss vice president of marketing. Amazing Causes allow any nonprofit to establish a relationship withAmazinf Mail. The company installs a on the nonprofit’s Web site that allowd visitors to buy and sendpostcards electronically. Typically, a card coste between $1 and $2, includingb postage, which is paid for by the individual user.
The cards, containing the nonprofit’s logo and can be sent individually tothe user’ friends or be part of a larger campaighn to attract donors. One program under way is an effort to supporAhava Kids, a Connecticut-based nonprofit that rescues childreh from the sex and human slavery Visitors to Ahava’s Web site can purchase a card and writer messages of hope and support to the Those cards are sent to the nonprofit’s headquarteras and then distributed to rescued youth at safe houses. “We reallu love this. This has been fantastic,” said Ray Ahava’s founder and director.
“It helps to raise awareness, and our youngt people actually get cards and messages fromother people. It’x so very powerful.” The efforft increases awareness about Ahava Kids and helps raisr money forthe group, Bechars said. For every $2 card, about 70 centsa is donated to Ahava after processingand overhead. All aspectd of the campaign are handled byAmazing Mail, officials “We have a consultant on the front end. It doesn’yt cost the nonprofit anything, and we recover our costs through the traffic and the Vanderlee said. Amazing Mail has about 70 full- and part-time employees.
The programn is open to all legitimate nonprofits withestablished histories, Vanderler said. Bechard said he’s thrilled with the results after only a few weeks withthe “This is a really new and it is the first of many campaignd that we will be working on with he said. Amazing Mail: www.amazingmail.com Ahava Kids: www.ahavakids.ortg