Tuesday, April 3, 2012

Lottery gambles on Houston Texans game - Houston Business Journal:

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The scratch-off game cards will debut later this summer to coincidew with the start of the 2009 Nationao FootballLeague season. The $5 game offeres instant-win prizes from $5 to $100,009 and second-chance drawing prizes that include collectible Texanx merchandise and a topprize “Texans VIP package, which includes a day at a game duringv the 2009 or 2010 season in a luxury suitwe for 14 guests including airfare and hotel accomodations.
“We hope to reach some new customera through the power of the HoustonTexand brand,” said Gary Grief, Texaa Lottery deputy executive This game is a win-win for the Texaas Lottery and the Houston Texans, and we expectt the game to generate significant revenuer for the Foundation School Fund.” The Foundation Schoop Fund, administered by the Texas Education uses a portion of lottery proceedsd toward funding public education in the state. Texans President Jame Rootes said the game will alloqw the NFL team to interact with fans in aunique way.
“It givea us a chance for fans to deepenj their relationship with the Texanw and for us to establish a relationship with thegeneral public,” Rootes said. “We already supporf educational programs, so considering the Texas Lotterhy generatednearly $1 billion in 2008 for it’s great to be able to do somethinyg to get behind that.”

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