Restaurants clamor for Super Bowl dollars - Dayton Business Journal:

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Consumers will spend an estimated $9.6 billion preparinh for or watching Sunday’s match-up between the Arizonz Cardinals and thePittsburgh Steelers, accordinv to a study released by the Retai Advertising and Marketing Association. It equalas out to about $57 for each of the 167 milliojn adults expected to watchthe game. Last roughly 158 million people watchedthe game. Four percent of peoples are expected to watch the game at a restauranttor bar, according to the . And whil the RAMA study reports people are expectedc to scale back parties fromlast year, it also says including restaurants, will be trying harder to earn some of the Superr Bowl dollars.
, located in downtown Dayton, will be lookingy to draw folks by renting biggef televisions and offering food and drink specialsd throughoutthe night. Although business is down throughou Dayton, general manager Chris Bhai saidthe restaurant, as many otherss in the area, would be counting on pullingg in some Super Bowl crowds. “We’re reallyt trying to push for itthis year,” Bhai “Businesses are bad around Dayton, but everybodyg still likes to go out for the and we’re doing what we can to make sure those people choose us.” Bhai said there could be more of a push this year for Supefr Bowl revelers in spite of the tighter hold many have on theirf wallets.
For many restaurants, it’ds a chance to get additionalo traffic, he said. in Moraine will have an indooetailgate party, featuring freshly-stuffed bratwursts, mettwursts and hot The restaurant also will feature an all-day happy hour for the It will be the restaurant’s firsgt attempt at drawing in the Super Bowl crowd, an employe said. Some nontraditional spots will be gettin in on the action this yearas well. a French restaurant in will be bringing ina 70-incg TV and will feature a gourmett Super Bowl buffet, including artisan macaroni and cheese and organid sesame barbecue wings as options.
“We’re transforming into an upscalee sports bar forthe day,” said Jose f Reif, owner of L’Auberge. To earn more Reif said restaurants have to be proactive and offer special s and incentives to drawin customers. David Boston, owner of Boston’ds Bistro and Pub on the north side of agreed that restaurantsthat aren’t traditionally sportx bars had to pull out the stops to attract customers Sunday. Boston’s will be offering specialtyh beerson tap, as well as specials throughout the A 72-inch TV was donatede to the pub to be used to watchh the game. “I’m not a sports bar; I’m a pub,” Bostonh said.
“But everybody needs to rethinkwhat they’rwe doing. If you don’t have the if you don’t have thinga that are priced well more than theyever are, peopld can party cheaper in their own living and then they have no reason to come